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DOUG RICHARDSON

STRATEGY + DESIGN + IMPLEMENTATION = RESULTS.
Managing Partner, MORE Online NOW, LLC

Doug@moreonlinenow.com
Phone (727) 831-1969
 

My Story as a Marketing, Technology and New Business Development Leader

Since 1994, when I helped a friend convert his 25-person (traditional) Advertising Agency into highly respected Interactive Media and Website Design firm, my ability to combine well-thought-out technology usage with tested and proven Marketing Strategies has been a long-standing hallmark of my career’s success.

Today, I help organizations lead their Digital Transformations, including establishing Online Marketing Ecosystems and building Content powered Sales Lead Generation platforms through a carefully considered synergy of People, Strategy, Process and Technologies to produce measurable, sustainable and great results.  I have a broad and hands-on range of Traditional and Online Marketing skill-sets.  

Career Track

33 Years of Marketing, Sales and Business Management Experience
25 Years leading Online Strategy, Development and Management for Digital Marketing
15 Years Marketing, Sales and Customer Experience Technology Implementation Expertise

Managing Director
MORE Online NOW, LLC

President
HELP w/ Marketing Technology

Director of Marketing
MSL Holdings, LLC (dba, EnableMe)

Senior Vice President of Marketing
GTE Federal Credit Union

Vice President of Marketing
Hudson & Keyse, LLC

Marketing Executive
MAGNET, Inc. - New Product Development Group

 

President
HELP Marketing, Inc.

Vice President
Mark Freeman Associates - Marketing & Communications

Executive Director
The Cleveland 500 Foundation

Marketing Director / Director of Special Events
Penske Speedways, Inc.

Race Coordinator
Fred Baker Porsche Endurance Racing Team

Key Skills & Experience

  • Marketing Strategy development, budgeting and management of over 300 employer and client paid Marketing, P.R. and Advertising Strategies

  • Inbound and Outbound Digital Marketing, Sales Lead Generation, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM / PPC) and Social Media Management and Strategies

  • An experienced Thought Leader for the Design, Implementation, Hands-on Management and Performance Optimization of Digital Marketing, Sales and Customer Experience Ecosystems

  • Large-Scale Event Management and Corporate Sponsorships Negotiation & Sales

Range of Consulting Projects

Automotive Events, Inc. - Presented New Model Launch Strategies and Media Events to VW and MINI Cooper

NFL Tampa Bay Buccaneers – SalesForce.com and Ticketmaster CRM Corporate Sponsor and Season Ticket Holder Analytics Insights Integration

PSCU Financial Services - Master Business Plan development team member for MōPRO Revenue Optimization Predictive Analytics new product offering

Chancellor University – Venture Capital Funded Re-branding for a 135 year-old College through Marketing, Advertising and Events

The Builders Exchange of Ohio - Served as VP & GM of a high-quality start-up Magazine for the Commercial Architect, Engineering and Construction Industries

Foresight Laser Eye Clinic - Worked with a team of Cleveland Clinic Medical Professionals on an Investor-backed Lasik Eye Clinic launch, including writing the Business Plan, Advertising and Marketing strategies

Results.

Marketing & Technology Architect and General Contractor - Launched and Operated two Marketing and Sales Technology firms serving as the strategy leader for over a dozen Web, Marketing Automation (HubSpot) and CRM (Salesforce.com and Microsoft Dynamics) client implementation projects.

B2C Sales Lead Generation - Grew Miller Public Insurance Adjusters’ Online Sales Lead Generation from 30 to over 1,100 new client leads average in 2015 and 2016

B2B Sales Lead Generation - Generated over 100 highly qualified Franchise Ownership leads through HubSpot Inbound Marketing Automation for Opportunity Tax and Insurance services in the first year of the Business.

Chief Marketing Executive – Led for brand identity and structure for a $2.1 billion Credit Union with over 200,000 members. Expanded Banking product/ service portfolio and community involvement resulting in exponential growth of youth accounts and automotive lending.

Advertising, Marketing & Public Relations - Spearheaded all marketing and communications activities for the Credit Union leading a ten-person marketing department, numerous vendors and a $2.5 million annual advertising budget to grow market awareness and gross membership numbers (+28,700) in a down economy.

Social Media Strategist - Conceptualized and orchestrated the award-winning GTE FCU “U22” Youth Checking Account which successfully generating over 4,000 new members age 12-22, equaling a 10% gain in the target age group within the initial year. The award-winning program earned national industry and mainstream media attention and awards as featured in Tampa Bay Business Journal, Tampa Bay Tribune, St. Petersburg Times, Credit Union Times, Credit Union Journal, regional network television and US News & World Report.

Analytics & Insights - Oversaw marketing, sale and member satisfaction analytics for quantitative and qualitative data, brand sentiment, audience share, revenue and product growth, and overall success measurement. Directed the courses of action to communicate the competitive advantage and continually gain market share.

Building Brand Experiences - Stimulated the brand culture and revitalized the company intranet to effectively inform and educate the 500 employees on new products, featured services, live campaigns, member care service tools and the employees’ role in communicating the brand experience.

Experienced Online Marketer - Developed and managed the online member information tools including the website, the U22 microsite, blogs, member banking via CU@HOME, CU@GO. Established a comprehensive and award-winning social media platform, member contests and special programs. Developed continual content for optimal member communications to build brand loyalty.

New Business Development - Launched marketing strategies for Hudson & Keyse, LLC to grow the Company to be ranked as one of the Top 10 purchased Credit Card Portfolio Managers in the U.S. with 1,400% three-year average revenue growth revenue recognized by “INC 500 Magazine” as the 125th and 99th fastest-growing company in both 2006 and 2007.

Innovator - Conceived and launched a new “Marketing Store” business model. The retail-based Ad Agency generated $1.9M in sales with average yearly revenue growth of 58% over eight years. Worked with over 110 clients to create cost-effective marketing programs that generated 11,000 billable hours of work for HELP Marketing, Inc.

Corporate & Event Sponsorships - Successfully negotiated and sold corporate, media, and trade sponsorships with Anheuser-Busch, 7-Up, General Motors, Speedway-Gastown, BP, AGA Gas, Goodyear and Pioneer Electronics.

Large Scale Event Management - Coordinated staff and volunteer activities, allocating a wide range of resources to stage concurrent IndyCar and NASCAR race events in three different track locations. Managed 200+ event staff and volunteers during these three-day race weekends.

Growth Strategies - Raised the Cleveland 500 Foundation’s annual charitable contributions from $10,000 to $121,000 during my six-year executive tenure with the race-related civic foundation.

Fundraising Events - Managed sales, marketing, and event planning for The Grand Prix Charity Pro-Am celebrity golf tournament; included 15 IndyCar™ drivers and 15 PGA Tour™ golfers grouped in fundraising foursomes. Each year led five marketing and special-event fundraising initiatives.

Facilitating Boardroom Level Meetings and Presentations - Chaired strategic event and fundraising planning meetings with a CEO based 60-member Board of Trustees. Internationally Televised Event Production - Pursued and secured corporate sponsors, celebrities, auto manufacturers, media professionals, racers, and entertainment executives for an ABC Televised Pro-Celebrity Auto Racing event. Generated six-figure revenues for the race promoter, as well as, for each of the celebrities’ designated charities.

Logistics and Project Management - Full-time Race Team Coordinator for a three-time National Championship Winning Porsche Endurance Racing team. Also Managed Strategy, Budgets and Planning for 20+ event annual Corporate Trade-show Marketing schedule in the B2B Financial Services Industry.

Continuous Learning - Since the advent of the Personal Computer in the 1980s, I have been on a non-stop learning journey focused on how technology and applications increase the effectiveness of business processes related to Marketing, Sales and the Customer Experience.

Through a combination of hands-on experiences, training classes and certifications include HubSpot Marketing Automation, Inbound Marketing Certifications (2014 - 2019), Salesforce.com, ACT-ON!, Microsoft Dynamics CRM, WordPress and daily reading, I am able to assist a wide-range of organization types to better understand and utilize the many facets of Digital Marketing, Social Media, Machine Learning trends, Search, Online Advertising, Sales and Marketing technologies.

Recommendations

Bill Goldberg, President, Auto Adviser Services, LLC (business partner)

“Doug is a very gifted and talented marketing strategist. He is able to create innovative and exciting concepts, such as U22, that are beyond the usual credit union marketing channels and that speak to new audiences, while simultaneously managing more traditional branding and marketing campaigns. Doug's enthusiasm and commitment to measurable results distinguishes him among his peers. I highly recommend Doug to any organization seeking the consummate marketing professional who can work across a variety of disciplines.”

Stephen A. Foster, MCR, Vice President Real Estate, GTE Federal Credit Union (colleague)

“I have known and worked with Doug for just over a year now and I am constantly amazed at his energy and creativity. He has done more for our organization in the past year than I could have imagined. It is a pleasure to work with someone who really is part of the TEAM.”

Tony L'Abbate, Executive Vice President - Business Development, Hudson & Keyse (manager)

“Doug was hired to develop a marketing effort at H&K. As a debt buyer H&K did not have any significant marketing program prior to Doug's hiring. Within a year Doug's diligent efforts, tireless commitment and out of the box vision help create an industry leading marketing campaign. Doug was directly responsible for creation of direct mail, new brochures, enhanced web presence, conference participation and opening new markets such as Credit Unions. Doug was a pleasure to work with and a valued colleague.”

Ren Scott, President & Creative Director, Ren Scott Productions (business partner)

“For two years I had the pleasure of working with Doug Richardson and creating several television commercials for GTE Federal Credit Union. As VP of Marketing at GTE, Doug offered the kind of guidance and direction that you hope for in every client. He always inspired my team with his creative ideas, his enthusiasm and his passion for taking GTE to the next level. He has that great balance of leadership and creativity that you always want in a marketing director. Every time he called with a project my team would jump, because we knew it was going to be the kind of collaboration that would allow us to do our best work for the client. I strongly recommend Doug in any marketing position. He knows how to build a team and get results!”

Karen Barrera, Video Producer, Ren Scott Productions (business partner)

“Doug is a detail-oriented manager who knows what he wants from his marketing vendors. Doug is very mindful of his budget and works hard to get the most advertising mileage out of every dollar. In my years working with Doug I found him to be an enthusiastic collaborator with a keen eye for detail and driven to successfully promote the services of his company.”

Gene Haskett, Vice President & GM, Penske Speedways, Inc. (manager)

“I hired Doug to be the Director of Special Events at the Cleveland 500 Foundation. Doug is an extremely creative individual which enables him to master tasks that are presented to him. He is a tireless worker that always wants to please and satisfy the customer. He has a great personality which endears himself to the people around him. Associating with Doug will be a winner for you. As a result of his efforts he was elevated to the role as Executive Director of the Foundation.

Barney Taxel, Owner, Taxel Image Group (business partner)

“I was recommended to Doug Richardson several years ago by a former client and the match was perfect. Doug and I work well together because he knows what he wants, I listen, and he trusts my responses. Doug is a real sales and marketing pro, for traditional and web-based campaigns and for long term marketing programs.” September 21, 2008

James Cermak, New Product Development Marketing Mgr., CAMP Inc. (colleague)

“Doug brought enthusiasm and creativity to every project. When he first came to CAMP, I was completely blown away at his network of contacts. And to be truthful, he was the inspiration for building my own wide network. Would be honored to work with Doug again.”

Jeffrey Landis, Associate Publisher, Sabre Publishing Group, Inc. (colleague)

“Doug was a key player in the development of the business plan and launch of Builders Exchange Magazine. His keen perception of opportunities in the market place, have served him well in areas of PR marketing and client management.”

Michael Novak, Managing Partner, Wellspring Wealth Management (client)

"Top qualities: Great Results. Personable. Creative!"

“Doug is very creative and is always thinking of interesting and innovative ways of marketing a product or service. I've used him several times and would continue to do so in the future.”

Honors and Awards

  • 1st Place - Federal Credit Union Golden Mirror Awards for Social Media Results
  • Inc.Magazine's 5000 (99th & 125th) Fastest Growing U.S. Companies (Hudson & Keyse)
  • Top 5 Finalist & Prize Winner - COSE Venture Quest Start-Up Business Plan Competition
  • Crain's Cleveland Business 40 Under 40 List

Education

B.A., Marketing & Business Management
Curry College, Boston, MA

Executive Education

  • Robert Tucker’s Driving Growth Through Structured Innovation
  • Doug Hall’s (P&G) Eureka Ranch, Jump Start Your MARKETING Brain training
  • CASE Weatherhead School of Management, MBA Enterprise Scholars Program
  • Guy Kawasaki's Garage.com, Bootcamp for Entrepreneurs
  • Hubspot Inbound Marketing and Agency Partner Certifications 

Personal Contact Info:

6158 Palma Del Mar Blvd S, Unit 403
Saint Petersburg, FL  33715

(727) 831-1969 - DWR123@gmail.com